18 articlesAnushka Dahanayake

#Analytics

Articles tagged with Analytics.

Canonical Tags: A Practical Guide for Business and E-Commerce Sites
SEO & Marketing14 min read

Canonical Tags: A Practical Guide for Business and E-Commerce Sites

A practical canonical tags guide for business and e-commerce websites covering duplicate URLs, rel canonical, redirects, sitemaps, hreflang, product variants and audit workflows.

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E-Commerce Analytics Setup: GA4 Events and Revenue Validation
E-commerce19 min read

E-Commerce Analytics Setup: GA4 Events and Revenue Validation

A practical GA4 e-commerce analytics setup guide for tracking product discovery, checkout, purchases, refunds and revenue accuracy without duplicate data.

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E-Commerce Category Page SEO: Facets, Copy and Cannibalization
SEO & Marketing25 min read

E-Commerce Category Page SEO: Facets, Copy and Cannibalization

A technical and editorial category-page SEO framework for building useful browse hubs without allowing filters, sort orders and duplicate taxonomies to create index bloat.

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E-Commerce Checkout Optimization: A Practical CRO Guide
E-commerce24 min read

E-Commerce Checkout Optimization: A Practical CRO Guide

A practical checkout CRO framework for finding friction, fixing payment and form issues, improving accessibility, and measuring conversion without guessing.

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E-Commerce Migration Testing: Prelaunch and Postlaunch Checklist
E-commerce22 min read

E-Commerce Migration Testing: Prelaunch and Postlaunch Checklist

A practical prelaunch and postlaunch testing checklist for e-commerce migrations covering catalog data, SEO, redirects, checkout, payments, analytics and operations.

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E-Commerce Website Requirements Checklist Before Development
E-commerce24 min read

E-Commerce Website Requirements Checklist Before Development

A complete pre-development requirements checklist for planning an e-commerce website, estimating it accurately, testing it properly and operating it after launch.

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Google Search Console Setup and Verification Guide
SEO & Marketing19 min read

Google Search Console Setup and Verification Guide

A practical Google Search Console setup and verification guide for business websites covering domain properties, URL-prefix properties, ownership, sitemaps, permissions and reporting.

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Indexing Problems: Why Google Is Not Showing Your Pages
SEO & Marketing18 min read

Indexing Problems: Why Google Is Not Showing Your Pages

A practical troubleshooting guide for pages not appearing in Google, covering discovery, crawling, noindex, canonicals, redirects, sitemaps, quality and Search Console evidence.

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How to Find and Fix Keyword Cannibalization
SEO & Marketing19 min read

How to Find and Fix Keyword Cannibalization

A practical keyword cannibalization guide for diagnosing competing pages, deciding when it is a real problem, and fixing it with content, links, canonicals or redirects.

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Local SEO for Sri Lankan Service Businesses
SEO & Marketing17 min read

Local SEO for Sri Lankan Service Businesses

A practical local SEO guide for Sri Lankan service businesses covering Google Business Profile, service-area strategy, reviews, local pages, citations, content and measurement.

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Marketplace Analytics: KPIs Every Seller Should Track
E-commerce14 min read

Marketplace Analytics: KPIs Every Seller Should Track

A marketplace analytics framework covering native metric definitions, discovery, conversion, inventory, fulfilment, returns, advertising, contribution, cohorts and decision dashboards.

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Payment Gateway Integration Guide for Sri Lankan Websites
E-commerce23 min read

Payment Gateway Integration Guide for Sri Lankan Websites

A practical Sri Lankan payment gateway integration guide covering provider selection, merchant approval, checkout flow, security, testing, refunds and launch readiness.

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Product Page SEO: Schema, Copy, Images and Internal Links
SEO & Marketing24 min read

Product Page SEO: Schema, Copy, Images and Internal Links

A complete product-page SEO framework connecting product identity, search intent, structured data, copy, media, internal links, technical quality and conversion evidence.

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SEO Reporting Dashboard: Metrics That Connect Rankings to Revenue
SEO & Marketing17 min read

SEO Reporting Dashboard: Metrics That Connect Rankings to Revenue

A practical SEO reporting dashboard guide for connecting rankings, Search Console, GA4, key events, leads, revenue, content performance and monthly decisions.

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Technical SEO Audit: The Complete Business Website Guide
SEO & Marketing21 min read

Technical SEO Audit: The Complete Business Website Guide

A complete technical SEO audit framework for business websites covering crawl access, indexing, URL architecture, redirects, canonicals, sitemaps, performance, schema and prioritization.

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Website Redirects and SEO: Migration and Redesign Guide
SEO & Marketing16 min read

Website Redirects and SEO: Migration and Redesign Guide

A practical website redirects and SEO guide for migrations, redesigns, URL changes and consolidation projects, covering URL mapping, redirect types, testing and monitoring.

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WordPress Performance Audit: Plugins, Database, Cache and Hosting
SEO & Marketing19 min read

WordPress Performance Audit: Plugins, Database, Cache and Hosting

A practical WordPress performance audit guide for diagnosing slow sites across hosting, plugins, database health, caching layers, media, scripts and Core Web Vitals.

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XML Sitemaps: Creation, Validation and Indexing Strategy
SEO & Marketing16 min read

XML Sitemaps: Creation, Validation and Indexing Strategy

A practical XML sitemap strategy guide for business websites covering what to include, what to exclude, sitemap indexes, validation, Search Console and indexing monitoring.

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