SEO & Marketing
Technical SEO, local SEO, content marketing, GSC, and analytics.
This section covers technical seo, local seo, content marketing, gsc, and analytics. Our articles are written from hands-on experience building platforms for businesses in the USA, UK, Australia, and Europe. Each guide includes practical steps you can implement immediately.
What you'll find here
- →Step-by-step implementation guides
- →Technical walkthroughs with code examples
- →Real-world strategies from client projects
Content stats
- →24 published articles
- →Updated regularly with new content
- →Written by Anushka Dahanayake
Local SEO for Multi-Location Service Businesses: Structuring Landing Pages and Schema Hierarchies
Scaling local search traffic across multiple regions? Discover the routing structures and nested local Schema layouts needed to rank Google Maps profiles.
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Core Web Vitals for E-commerce: Resolving Cumulative Layout Shift (CLS) on Dynamic Product Listings
Losing mobile search traffic due to poor Core Web Vitals? Learn how to identify, measure, and resolve Cumulative Layout Shift (CLS) on product listing pages.
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How to Audit and Fix Schema Markup Crawl Errors in Google Search Console
Losing your rich results and search rankings? Learn how to identify schema crawl errors, validate JSON-LD schemas, and re-index fixed pages.
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XML Sitemaps: Creation, Validation and Indexing Strategy
A practical XML sitemap strategy guide for business websites covering what to include, what to exclude, sitemap indexes, validation, Search Console and indexing monitoring.
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WordPress Performance Audit: Plugins, Database, Cache and Hosting
A practical WordPress performance audit guide for diagnosing slow sites across hosting, plugins, database health, caching layers, media, scripts and Core Web Vitals.
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Website Redirects and SEO: Migration and Redesign Guide
A practical website redirects and SEO guide for migrations, redesigns, URL changes and consolidation projects, covering URL mapping, redirect types, testing and monitoring.
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Technical SEO Audit: The Complete Business Website Guide
A complete technical SEO audit framework for business websites covering crawl access, indexing, URL architecture, redirects, canonicals, sitemaps, performance, schema and prioritization.
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SEO Reporting Dashboard: Metrics That Connect Rankings to Revenue
A practical SEO reporting dashboard guide for connecting rankings, Search Console, GA4, key events, leads, revenue, content performance and monthly decisions.
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Product Page SEO: Schema, Copy, Images and Internal Links
A complete product-page SEO framework connecting product identity, search intent, structured data, copy, media, internal links, technical quality and conversion evidence.
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Pinterest E-commerce Strategy Guide for Online Stores
A readable guide for online stores using Pinterest to support product discovery, catalog visibility, organic traffic and paid shopping campaigns.
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Marketplace SEO and Multichannel Selling: Complete Guide
A complete marketplace SEO and multichannel selling framework covering channel selection, keyword research, product data, listings, inventory, pricing, fulfilment, analytics and governance.
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Local SEO for Sri Lankan Service Businesses
A practical local SEO guide for Sri Lankan service businesses covering Google Business Profile, service-area strategy, reviews, local pages, citations, content and measurement.
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How to Find and Fix Keyword Cannibalization
A practical keyword cannibalization guide for diagnosing competing pages, deciding when it is a real problem, and fixing it with content, links, canonicals or redirects.
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Indexing Problems: Why Google Is Not Showing Your Pages
A practical troubleshooting guide for pages not appearing in Google, covering discovery, crawling, noindex, canonicals, redirects, sitemaps, quality and Search Console evidence.
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Google Search Console Setup and Verification Guide
A practical Google Search Console setup and verification guide for business websites covering domain properties, URL-prefix properties, ownership, sitemaps, permissions and reporting.
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Etsy Shop SEO Audit: Step-by-Step Checklist
A complete Etsy shop SEO audit framework covering search visibility, inventory structure, listing quality, keyword coverage, photography, trust, customer service, conversion and measurement.
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Etsy Product Photography SEO: Images That Convert
A practical Etsy product photography system covering search thumbnails, shot lists, lighting, image order, scale, condition, variations, alt text, accessibility, workflow and testing.
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E-commerce SEO Audit Guide for Online Stores
A practical e-commerce SEO audit guide for Shopify, WooCommerce and marketplace-connected stores that need better organic visibility.
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E-Commerce Category Page SEO: Facets, Copy and Cannibalization
A technical and editorial category-page SEO framework for building useful browse hubs without allowing filters, sort orders and duplicate taxonomies to create index bloat.
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Canonical Tags: A Practical Guide for Business and E-Commerce Sites
A practical canonical tags guide for business and e-commerce websites covering duplicate URLs, rel canonical, redirects, sitemaps, hreflang, product variants and audit workflows.
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Vintage Reselling SEO: Etsy, eBay and Depop Guide
A cross-marketplace vintage reselling SEO guide covering accurate eras, garment terminology, measurements, condition, keywords, photography, pricing, and inventory sync.
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eBay Listing SEO and Best Match: A Practical 2026 Guide
A practical eBay listing SEO guide covering Best Match, 80-character titles, item specifics, product identifiers, photos, pricing, shipping, and seller performance.
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Etsy Listing SEO: A Practical 2026 Guide for Sellers
A practical Etsy listing SEO guide covering buyer-friendly titles, all 13 tags, categories, attributes, descriptions, photos, conversion, and testing.
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Pinterest Marketing for E-Commerce: SEO and Shopping Guide
A practical Pinterest marketing guide for e-commerce brands covering merchant setup, catalog quality, keyword research, Pin SEO, boards, landing pages, analytics, and testing.
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