SEO & Marketing
Technical SEO, local SEO, content marketing, GSC, and analytics.
This section covers technical seo, local seo, content marketing, gsc, and analytics. Articles are written for businesses in the US, UK and EU, with practical steps you can implement immediately.
What you'll find here
- →Step-by-step implementation guides
- →Checklists and practical templates
- →Actionable strategies you can apply directly
Content stats
- →86 published articles
- →Updated regularly with new content
- →Written by Anushka Dahanayake

Google Business and Local SEO Guide for Service Companies
A practical local SEO guide for service companies that want more qualified calls, bookings and local inquiries.
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E-commerce Keyword Strategy Guide for Product Stores
A practical guide to mapping keywords for product stores so search content supports categories, products and sales.
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Technical E-commerce SEO Setup Guide
A practical technical SEO setup guide for Shopify, WooCommerce and custom e-commerce websites.
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Listing and Product Page SEO Guide for E-commerce
A practical guide to improving product visibility across Google, Shopify, WooCommerce, Etsy and eBay.
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Marketplace Competitor Analysis Guide for Sellers
A practical guide to understanding why competing Etsy, eBay, Shopify or marketplace listings may be winning more visibility.
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Store Audience and Product Research Guide
A practical guide to researching products and buyers before building or scaling an e-commerce store.
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Pinterest Paid Ads Guide for E-commerce Stores
A practical Pinterest ads guide for e-commerce brands that want paid product discovery without wasting budget.
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Pinterest Marketing Consultation Guide for Store Owners
A guide for store owners preparing to use Pinterest for product discovery, organic traffic and paid shopping campaigns.
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Local SEO for Multi-Location Service Businesses: Structuring Landing Pages and Schema Hierarchies
Scaling local search traffic across multiple regions? Discover the routing structures and nested local Schema layouts needed to rank Google Maps profiles.
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